

It’s a risk, given the spread of the Delta variant of COVID-19. I think that’s best for consumers at this stage.While fans were largely absent last year, most teams will offer full capacity seating in stadiums this year, bringing an energy back to the game. When discussing the potential next home for NFL Sunday Ticket, he said, “I clearly believe we’ll be moving to a streaming service. I think over the years, you’ll see that continue to grow,” Goodell told CNBC. And so, we’re very excited about what the NFL+ is going to be. “We think we have a lot of content and a lot of ability to be able to do that. Goodell didn’t specify what content will be offered on the DTC service, but according to reports, NFL+ would feature live in-market games as well as other possible content like radio, podcasts and team-created content. However, Goodell said that the league is launching NFL+ in time for the upcoming season in September. TechCrunch reported in May that the mobile-focused streaming service would cost around $5 per month and would launch in July, as stated by Sports Business Journal. With the upcoming launch of NFL+, the league is hoping consumers, particularly younger viewers and die-hard football fans, will flock to the service as streaming is more accessible and cheaper than pay-TV subscriptions. A winner of the Sunday Ticket will be chosen by the fall, he said.

The news was confirmed today by NFL Commissioner Roger Goodell in an interview with CNBC’s Julia Boorstin at the Allen & Co. NFL fans - especially cord-cutters - will be happy to know that The National Football League has confirmed it is launching its own direct-to-consumer (DTC) streaming service (NFL+) and that its new Sunday Ticket partner will be a streaming service.
